Below a list of 20 questions you should answer before you develop a new website. Ideally you should be clear about these questions before you engage designers, web developers or digital agencies.

1. What is the primary message you wish to convey to your visitors?
2. What are the major objectives for the website?
3. What are your specific short-term and long-term goals for the website?
4. What are your target audiences and what message do you want to convey to them?
5. Are you a local, regional or an international business?
6. Do you want to target a specific geographical locations?
7. Who are your primary competitors, both actual competitors and online?
8. What are your USP (Unique Selling Points)?
9. What are the key reasons that customers choose your company? (i.e. price, information, niche, quality, speed, expertise, sole provider)
10. What websites do you like and why?
11. What websites don’t you like and why?
12. What you like and dislike about your competitor websites?
13. What adjectives come to mind to describe the user’s perception of your new website?
14. Do you wish to alter the brand of your current site on your new website?
15. What are the primary actions users will perform on your new website?
16. What action you would like your target user to perform before leaving your website?
17. What are the top three call to actions that should be on offer on your website
18. What website links would you like to make available to the user on every page?
19. Will the new website use existing copy and images or do you need to produce new ones?
20. What are the major topics, products, services and themes for your website.

Make sure you fully understand your needs and expectations for your new website. We hope this helps you kick-start your web project or online business venture. Don’t forget you SEO and online marketing to get those all important online leads.

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