Below a list of 20 questions you should answer before you develop a new website. Ideally you should be clear about these questions before you engage designers, web developers or digital agencies. What is the primary message you wish to convey to your visitors? What are the major objectives for the website? What are your [...]

Google updated its search algorithm to help reduce web content ‘spam’ in its search results. What has changed in Google Google made a number of changes to document classification and page indexation processes. Main objective: To detect spam- and duplicate content and to make it harder for poor on-page content to rank highly. · Google [...]

When meeting companies to discuss digital briefs, all too often I am told by my prospects that SEO and website optimisation are not required. In almost all cases, a brief, excluding SEO equates to a slow suicide note for the client’s chances of on-line success. Would you ignore up to 80% of your target audience? [...]

Keen to realise your web ideas? Eager to clear the cobwebs of your exiting online business  or website, inspired by fresh thinking and new ideas? This is not the time to get carried away by your enthusiasm. This is the time to get the basics right. Below is our guide to help you set up your [...]