Below a list of 20 questions you should answer before you develop a new website. Ideally you should be clear about these questions before you engage designers, web developers or digital agencies. What is the primary message you wish to convey to your visitors? What are the major objectives for the website? What are your [...]
Google Panda is the name that has been given to the newest update from Google that is set to change the Google search engine ranks sites. The change was made to fight against low quality websites that churn out uninteresting and unreliable content in order to achieve higher levels of traffic. Many search engine optimisation [...]
Google updated its search algorithm to help reduce web content ‘spam’ in its search results. What has changed in Google Google made a number of changes to document classification and page indexation processes. Main objective: To detect spam- and duplicate content and to make it harder for poor on-page content to rank highly. · Google [...]
When meeting companies to discuss digital briefs, all too often I am told by my prospects that SEO and website optimisation are not required. In almost all cases, a brief, excluding SEO equates to a slow suicide note for the client’s chances of on-line success. Would you ignore up to 80% of your target audience? [...]
I don’t know about you but not a day goes by where I don’t get ten emails, promising me instant SEO success. Here some of our tips on how to deal with SEO Spam emails.
Beware, no one can guarantee a #1 ranking in Google or any other Search Engine. No one can even guarantee that your keywords will get a top ten ranking in any major Search Engine, never mind Google. Below the main reasons why there is not such a thing as guaranteed SEO: 1. No control over [...]
Looking for external help with your online marketing or want to outsource SEO to a third party? Failing to get quotes for the services you need? Don’t trust any online marketing companies because of past experiences? Don’t give up just yet!. We have complied our top ten tips on how to select an online marketing [...]
Much has been talked about Social Media Marketing over recent years and its potential to drive online business and revenue. Few have mastered the use of Social Media. Even fewer have turned Social Media activities into hard cash. Here is our guide on Social Media and the key steps in the Social Media process: 1. [...]
Search Engine Optimisation (SEO) is not just about keyword focus and link building. There is a lot more to it and it all starts with a well structured SEO audit. If you are thinking of building a web-based business or if your business has a web-based channel you should read this post. Here is what we [...]