Below a list of 20 questions you should answer before you develop a new website. Ideally you should be clear about these questions before you engage designers, web developers or digital agencies. What is the primary message you wish to convey to your visitors? What are the major objectives for the website? What are your [...]
Google Panda is the name that has been given to the newest update from Google that is set to change the Google search engine ranks sites. The change was made to fight against low quality websites that churn out uninteresting and unreliable content in order to achieve higher levels of traffic. Many search engine optimisation [...]
Google updated its search algorithm to help reduce web content ‘spam’ in its search results. What has changed in Google Google made a number of changes to document classification and page indexation processes. Main objective: To detect spam- and duplicate content and to make it harder for poor on-page content to rank highly. · Google [...]
When meeting companies to discuss digital briefs, all too often I am told by my prospects that SEO and website optimisation are not required. In almost all cases, a brief, excluding SEO equates to a slow suicide note for the client’s chances of on-line success. Would you ignore up to 80% of your target audience? [...]
If you are writing and publishing content for websites you might as well write and publish your copy optimised. SEO optimised copy is a little more work but could reap massive benefits. Read here how to write copy for SEO: 1. Define content objectives You need to define the type of visitors you want to [...]
Unique quality content is king, duplicate content dents your chances of achieving good rankings at best or penalises your site at worst. Search Engines do test for the uniqueness of copy. If your content is similar to another, your site can be subject to duplicate content penalty. Read on to find out what is considered [...]
I don’t know about you but not a day goes by where I don’t get ten emails, promising me instant SEO success. Here some of our tips on how to deal with SEO Spam emails.
Beware, no one can guarantee a #1 ranking in Google or any other Search Engine. No one can even guarantee that your keywords will get a top ten ranking in any major Search Engine, never mind Google. Below the main reasons why there is not such a thing as guaranteed SEO: 1. No control over [...]
Search Engine Optimisation (SEO) is not just about keyword focus and link building. There is a lot more to it and it all starts with a well structured SEO audit. If you are thinking of building a web-based business or if your business has a web-based channel you should read this post. Here is what we [...]
Too often new business start-ups spend their early stage resources on websites design, logos and corporate identity. Of course these things are important, fun and give you a real sense of identity. However, before you even think of spending any money or time doing so, you should evaluate your idea. Make sure you do a [...]