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		<title>20 questions you should ask when planning a website</title>
		<description><![CDATA[Below a list of 20 questions you should answer before you develop a new website. Ideally you should be clear about these questions before you engage designers, web developers or digital agencies. What is the primary message you wish to convey to your visitors? What are the major objectives for the website? What are your [...]]]></description>
		<link>http://www.gogenie.co.uk/20-questions-you-should-ask-when-planning-a-new-website/</link>
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		<title>How To Combat The Google Panda Effect</title>
		<description><![CDATA[Google Panda is the name that has been given to the newest update from Google that is set to change the Google search engine ranks sites. The change was made to fight against low quality websites that churn out uninteresting and unreliable content in order to achieve higher levels of traffic. Many search engine optimisation [...]]]></description>
		<link>http://www.gogenie.co.uk/how-to-combat-the-google-panda-effect/</link>
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		<title>Quarterly SEO Update Q1 2011</title>
		<description><![CDATA[Google updated its search algorithm to help reduce web content ‘spam’ in its search results. What has changed in Google Google made a number of changes to document classification and page indexation processes. Main objective: To detect spam- and duplicate content and to make it harder for poor on-page content to rank highly. · Google [...]]]></description>
		<link>http://www.gogenie.co.uk/quarterly-seo-update-q1-2011/</link>
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		<title>SEO is never optional</title>
		<description><![CDATA[When meeting companies to discuss digital briefs, all too often I am told by my prospects that SEO and website optimisation are not required. In almost all cases, a brief, excluding SEO equates to a slow suicide note for the client&#8217;s chances of on-line success. Would you ignore up to 80% of your target audience? [...]]]></description>
		<link>http://www.gogenie.co.uk/seo-is-never-optional/</link>
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		<title>Optimise Copywriting For SEO</title>
		<description><![CDATA[If you are writing and publishing content for websites you might as well write and publish your copy optimised. SEO optimised copy is a little more work but could reap massive benefits. Read here how to write copy for SEO: 1. Define content objectives You need to define the type of visitors you want to [...]]]></description>
		<link>http://www.gogenie.co.uk/optimise-copywriting-for-seo/</link>
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		<title>Why To Avoid Duplicate Content</title>
		<description><![CDATA[Unique quality content is king, duplicate content dents your chances of achieving good rankings at best or penalises your site at worst.  Search Engines do test for the uniqueness of copy. If your content is similar to another, your site can be subject to duplicate content penalty. Read on to find out what is considered [...]]]></description>
		<link>http://www.gogenie.co.uk/why-to-avoid-duplicate-content/</link>
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		<title>How to deal with Spam SEO Emails</title>
		<description><![CDATA[I don’t know about you but not a day goes by where I don’t get ten emails, promising me instant SEO success. Here some of our tips on how to deal with SEO Spam emails.]]></description>
		<link>http://www.gogenie.co.uk/how-to-deal-with-seo-spam-emails/</link>
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		<title>Set-up your website to do buiness online</title>
		<description><![CDATA[Keen to realise your web ideas? Eager to clear the cobwebs of your exiting online business  or website, inspired by fresh thinking and new ideas? This is not the time to get carried away by your enthusiasm. This is the time to get the basics right. Below is our guide to help you set up your [...]]]></description>
		<link>http://www.gogenie.co.uk/setting-up-your-website-to-succesfully-do-buiness-online/</link>
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		<title>Why No One can guarantee Top Rankings</title>
		<description><![CDATA[Beware, no one can guarantee a #1 ranking in Google or any other Search Engine. No one can even guarantee that your keywords will get a top ten ranking in any major Search Engine, never mind Google. Below the main reasons why there is not such a thing as guaranteed SEO: 1. No control over [...]]]></description>
		<link>http://www.gogenie.co.uk/why-no-one-can-guarantee-top-rankings-in-search-engines/</link>
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		<title>How to select an online marketing agency</title>
		<description><![CDATA[Looking for external help with your online marketing or want to outsource SEO to a third party? Failing to get quotes for the services you need?  Don&#8217;t trust any online marketing companies because of past experiences? Don&#8217;t give up just yet!. We have complied our top ten tips on how to select an online marketing [...]]]></description>
		<link>http://www.gogenie.co.uk/how-to-select-an-online-marketing-agency/</link>
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