Google Panda is the name that has been given to the newest update from Google that is set to change the Google search engine ranks sites. The change was made to fight against low quality websites that churn out uninteresting and unreliable content in order to achieve higher levels of traffic. Many search engine optimisation specialists and companies are seeing the effects of the Google Panda update take hold quite quickly. Those that have been relying mainly on keywords that rank highly in Google searches have quickly dropped from the first two pages of results.

By providing a quality website with up today information though, web masters and SEO experts can easily combat the affect to Goole Panda update. There are five main points that Google have taken into consideration in the creation on Panda.

Accuracy – Google wants to see sites that inform the user. By having content on your site that is concise and accurate, the page is likely to rank higher in search engine results. The message from Google is; don’t waste users’ time, ensure that the information that is presented on your site is consistent with what is advertised.

Relevancy – Stay on topic. Presenting information to users that is useful to them in their search will keep them coming back to the site. By streamlining information and keeping content relevant, the site can become the go to place for a given subject. In the end, reputation is more important that numbers.

Efficiency – Sites that load up quickly will be benefitting from the new Google Panda update. The efficiency of a site can be maximised by avoiding too much flash content and java script. Efficiency also includes layout and navigation, a website needs to flow well from one piece of information to the next.

Authority – Creating a unique product and voice naturally drives users to a site. Webmasters, SEO experts and content writers need to be confident that the information they are putting out there is factually correct and unique. Google Panda will be looking for information that is informative and educational.

Sufficiency – For a website to rank well after the Google Panda update, a couple of pages of information a given subject will not suffice. Google will now be looking for sites that include interactive or up to date information such as news, blogs and videos.

Basically sites that are already informative and unique should have little worry about having to combat the Google Panda effect. The changes have been brought in to place to weed out sites that draw visitors in with the sole purpose of advertising irrelevant products or to present the user with a list of links to other sites.

Genuine sites that keep information on topic and regularly update pages might feel an impact from the effects of Google Panda at first but should be able to recover a lot quicker than those that have been fobbing users off with piles of useless information.

Filed under: Online Marketing, Search Engine Optimisation by admin