When meeting companies to discuss digital briefs, all too often I am told by my prospects that SEO and website optimisation are not required. In almost all cases, a brief, excluding SEO equates to a slow suicide note for the client’s chances of on-line success.

Would you ignore up to 80% of your target audience?

Let’s just forget about Search Engine Optimisation as a separate subject for a moment. Let’s assume for now that we are not even looking at a website or a business. Let’s assume you are a musician, an artist, a writer or film maker for argument sake. Whatever art you do, would you seriously consider to ignore a channel that potentially reaches 80% of your target audience. No, you would not, an neither should any sensible business out there!

Target the right audience!

Businesses, small website owners, marketing managers and other key business decision makers often forget on simple fact: A website optimised for Search Engines is also a website optimised for your target audience and potential business customers.

To be found by your target audience, you need to be visible on-line this means that you also need high rankings in Search Engines. To achieve high Search Engine Ranking Positions (SERP) for your target search terms, your website content and your inbound link infrastructure needs to be highly relevant to the search terms you want to rank for.

Equally your potential prospect audience, searching for products and services via Search Engines, will want to find highly relevant websites. By optimising your site you achieve both, higher SERPs for your website and a highly relevant website for your target audience and business prospects.

SEO is not optional, it is as simple than that. Consult SEO Experts

Filed under: Do Business Online, Online Marketing, Search Engine Optimisation, Web Business Advice by admin